Marketing Representative

Clinic:  Madden & Gilbert Physical Therapy

Job Position:  Marketing Representative

Location:  Harrisburg, Pennsylvania

Experience:  Basic Skills in Social Media

Employment Type: Full Time 

Pay Rate: $15-$16 per hour dependent on experience

We are looking for a Marketing Representative for our growing Physical Therapy company!

The purpose of the role is to generate new PT patients through 3 strategies: 

Reactivating past patients

Encouraging word-of-mouth referrals

Cold market audiences

For past patient reactivation, the representative will be responsible for outreach efforts.  These include mailed newsletters, emails, and text campaigns.  (Yes, we still use snail mail :-)

As for word-of-mouth referrals, they will conduct patient interviews.  This is by phone.  They will manage a "refer-a-friend" program.  We write hand-written thank-you cards to patients who refer their friends and family. 

For cold traffic marketing, the representative will be having conversations with potential patients.

The ideal candidate for this role should own excellent communication skills via phone, email, and text.  They will be interacting with past, current, and potential patients. 

Marketing degree is NOT required.  Basic skills in social media is essential. Additionally, an affinity for physical therapy is desirable.

At Madden & Gilbert Physical Therapy, we value determination and persistence. We believe in continuous learning and fostering a humble and resourceful mindset. Our team members are expected to perform at a high level. A positive attitude that uplifts others is vital.  Our team members focus on the interests of the team over personal gains.

Our current Marketing Team has 4 members.  We have 7 clinics here in Central PA.  Presently we have 100+ total team members.

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